Dope Ammo
Digital overhaul connecting brand presence to commercial outcomes
Challenges Addressed
- Outdated content no longer reflected the established drum & bass brand
- E-commerce conversions dropping on the Shopify store
- Security vulnerabilities across both properties
- Poor user experience hurting engagement and sales
Approach
A cohesive digital transformation addressing both brand identity and commercial performance. The label site rebuild established modern brand presence while the store overhaul focused on conversion optimization and security hardening. The result: a connected ecosystem where brand strength directly supports sales.